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Facade of The Flat Iron Hotel in Asheville, North Carolina

The Flat Iron hotel

Asheville, North Carolina

The Flat Iron Hotel, boasting 71 rooms, has transformed Asheville’s iconic downtown landmark, the Flat Iron building, into a vibrant hospitality destination. Erected in 1927, this adaptive re-use project pays homage to the building’s historic significance, signaling Asheville’s enduring importance to the world. Drawing inspiration from the “Lost Generation” of the roaring twenties, the hotel connects the spirit of that era with today’s mobile creative class seeking an escape true to Asheville’s prohibition-era charm.

Opened on May 15th, 2024, The Flat Iron Hotel stands proudly in the heart of downtown Asheville, where Battery Park intersects with the bustling Wall Street. A mere two and a half block stroll leads to the historic Grove Arcade, while the city’s finest dining, drinking, and entertainment options are just steps away. Additionally, guests enjoy easy access to the renowned Biltmore Estate and Blue Ridge mountain trails.

Within The Flat Iron Hotel, guests and locals alike discover a culinary haven featuring a ground-floor restaurant with a wood-burning oven and craft cocktail bar. 

Ascend to the rooftop bar for unparalleled views of the majestic Blue Ridge Mountains to the west. And in the tradition of the Flat Iron’s nascent era, a hidden basement speakeasy adds a touch of mystery and intrigue.

Renowned architects, Rowhouse Architects, led the renovation and conversion project, aiming to create enduring places of significance. The interior design, crafted by Mey & Co, captures the essence of hospitality, with a focus on creating memorable experiences.

Partnering with The Indigo Road, The Flat Iron Hotel sets out to become the city’s premier destination, offering an unparalleled blend of authenticity and enlightenment. As genuine and captivating as an Asheville busker’s live performance, The Flat Iron promises timeless adventure amidst Asheville’s evolving dining and hospitality scene.

Acquired by GarageCap and JPW Development in 2019, The Flat Iron Hotel project has been approved by the city and has since become a beacon of Asheville’s rich history and promising future.

 

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