Catherine
Woods

Marketing

Catherine believes the best hospitality brands do more than create memorable experiences; they give people something to connect with, talk about, and come back to. At The Indigo Road, she brings that philosophy to a diverse collection of restaurants, hotels, bars, and membership clubs, helping each brand find its own voice while building greater awareness for the company as a whole.

With more than 16 years in marketing and brand strategy, Catherine has built her career at the intersection of creativity and business. Before joining The Indigo Road, she held roles with Belmond, part of LVMH, and most recently served as Vice President of Marketing for Beemok Hospitality Collection. Her work has ranged from partnerships with brands like American Express, Resy, Jenni Kayne, Krewe, and Wölffer Estate to orchestrating an Easter egg hunt for 1,300 people on Charleston’s Market Street and making it snow for tens of thousands during the holiday season. She loves a big idea, especially when there’s a smart strategy behind it.

A Charleston resident, Catherine is passionate about the arts and giving back to her community. She has been involved with the Gibbes Museum of Art’s Society 1858 Board, Historic Charleston Foundation’s Marketing Advisory Board, the College of Charleston’s Greek Life program, the Junior League of Charleston, and St. Mary’s Catholic Church. She was also named one of Charleston Business Magazine’s Best and Brightest 35 Under 35 in 2022 and 2023.

Outside of work, she’s usually planning her next trip, trying a new restaurant, tending to her garden, or spending time with her husband, daughter, and dog, Charlie.