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Concept Development

CONCEPT DEVELOPMENT

Creating an enduring and much-loved hospitality concept is a combination of alchemy and synthesizing data about a market and its customers. The process starts with carefully listening to you and your community’s stakeholders. Oftentimes the environment and sense of place at the development site is the lodestar that guides the concept development. Complemented with sound market research conducted by our research partners who specialize in boutique hotels, we work with you to synthesize all the variables to arrive at a concept upon which to design and brand a successful, experience-driven hospitality establishment.

BRANDING STEPS

1

Review Market

2

Identify Market Opportunities

3

Create personality & branding

4

Execute the vision

WHAT THEY ARE SAYING

INC 5000 FASTEST GROWING COMPANIES

– 2019 –

New York Times The Hard-Knocks Restaurant World Discovers Wellness

– 2020 –

FORBES SMALL GIANTS AWARD

– 2019 –

Hotel Services

Hotel Management

CONCEPT DEVELOPMENT

BRANDING

TECHNICAL SERVICES

HOTELS

The Naples Gateway Hotel Rendering

The ELLINGTON

Naples, Florida

The Skyline Lodge Drone Overview

SKYLINE LODGE

 

Highlands, North Carolina

The Historic Park Inn Hotel

THE HISTORIC PARK INN HOTEL

Mason City, Iowa

THE FLATIRON

HOTEL

Asheville, North Carolina

The Alexander Hotel Miami

THE ALEXANDER HOTEL

 

Miami, Florida

THE SAVVY

Savannah, Georgia

The George Hotel

THE GEORGE

 

Georgetown, South Carolina

Southern Post Hotel Rendering

THE SOUTHERN POST

 

Roswell, Georgia

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