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RESTAURANTS

HOTELS

ABOUT

CAREERS

SERVICES

CONTACT

Go Deeper

NEWS

TEAM

PRESS

SERVICES

POPULAR LINKS

GIFT CARDS

HOTEL MANAGEMENT

DONATION REQUEST

Concept Development

CONCEPT DEVELOPMENT

Creating an enduring and much-loved hospitality concept is a combination of alchemy and synthesizing data about a market and its customers. The process starts with carefully listening to you and your community’s stakeholders. Oftentimes the environment and sense of place at the development site is the lodestar that guides the concept development. Complemented with sound market research conducted by our research partners who specialize in boutique hotels, we work with you to synthesize all the variables to arrive at a concept upon which to design and brand a successful, experience-driven hospitality establishment.

BRANDING STEPS

1

Review Market

2

Identify Market Opportunities

3

Create personality & branding

4

Execute the vision

WHAT THEY ARE SAYING

INC 5000 FASTEST GROWING COMPANIES

– 2019 –

New York Times The Hard-Knocks Restaurant World Discovers Wellness

– 2020 –

FORBES SMALL GIANTS AWARD

– 2019 –

Hotel Services

Hotel Management

CONCEPT DEVELOPMENT

BRANDING

TECHNICAL SERVICES

OPEN HOTELS

The George Interior Hallway

THE GEORGE

 

Georgetown, South Carolina

Bridge Creek Inn Interior Lobby

Bridge Creek Inn

 

Clayton, Georgia

The Skyline Lodge Drone Overview

SKYLINE LODGE

 

Highlands, North Carolina

Snowbird Lodge View of the Autumn Mountains

SNOWBIRD LODGE

Robbinsville, NC

Facade of The Flat Iron Hotel in Asheville, North Carolina

THE FLAT IRON

HOTEL

Asheville, North Carolina

HOTELS IN DEVELOPMENT

Rendering of the exterior facade of Rivet House in Athens, GA

Rivet House

 

Athens, Georgia

Horses in dust

HOTEL Richemont

 

Charleston, SC

Daniel Island Hotel

DANIEL ISLAND HOTEL

Charleston, South Carolina

Southern Post Hotel Rendering

THE SOUTHERN POST

 

Roswell, Georgia

The Savvy

THE SAVVY

Savannah, Georgia

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