CONCEPT DEVELOPMENT
Creating an enduring and much-loved hospitality concept is a combination of alchemy and synthesizing data about a market and its customers. The process starts with carefully listening to you and your community’s stakeholders. Oftentimes the environment and sense of place at the development site is the lodestar that guides the concept development. Complemented with sound market research conducted by our research partners who specialize in boutique hotels, we work with you to synthesize all the variables to arrive at a concept upon which to design and brand a successful, experience-driven hospitality establishment.
BRANDING STEPS
1
Review Market
2
Identify Market Opportunities
3
Create personality & branding
4
Execute the vision
WHAT THEY ARE SAYING
INC 5000 FASTEST GROWING COMPANIES
– 2019 –
New York Times The Hard-Knocks Restaurant World Discovers Wellness
– 2020 –
FORBES SMALL GIANTS AWARD
– 2019 –
Hotel Services
Hotel Management
CONCEPT DEVELOPMENT
BRANDING
TECHNICAL SERVICES
OPEN HOTELS
THE ALEXANDER HOTEL
Miami, Florida
SKYLINE LODGE
Highlands, North Carolina
THE HISTORIC PARK INN HOTEL
Mason City, Iowa
SNOWBIRD LODGE
Robbinsville, NC
HOTELS IN DEVELOPMENT
Bridge Creek Inn
Clayton, Georgia
Le Richemont
Charleston, SC
THE FLAT IRON
HOTEL
Asheville, North Carolina
THE GEORGE
Georgetown, South Carolina
THE SOUTHERN POST
Roswell, Georgia
SUNDANCE BY RANCH WATER
Dallas, Texas
THE SAVVY
Savannah, Georgia
LONGCLIFF VILLAGE HOTEL
Lake Toxaway, North Carolina
THE ELLINGTON
Naples, Florida
DANIEL ISLAND HOTEL
Charleston, South Carolina
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