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Sam Trotter The Indigo Road

Sam Trotter

Technology & Marketing

Sam has been involved in hospitality since 2006 where he opened a Conde Nast “Hot List” boutique resort in South Beach. Since that time, he has been involved in hotels and restaurants in large markets like Atlanta, San Francisco, London and smaller markets like Provincetown, MA, Charleston, SC, Asheville, NC, Dominica and Bocas Del Toro, Panama. 

After leading Charlestowne Hotels portfolio of hotels to drive 75% of its business through direct bookings, Sam was VP of Marketing at a $750 Million, 500,000 s.f. mixed-use development (residential & commercial). The project included the development and implementation of 18 F&B concepts from fine dining to a food hall, a boutique hotel, co-work, health & beauty spa, hair salon, barber shop, boutique grocery market, retail, fitness club, and private social and swim club.

Sam speaks regularly at industry conferences and contributes articles for industry publications around marketing and technology, especially for independent brands.

When not working, you can find him canoeing through marshes, running the beach or overcooking steak on his grill with his wife Kate and their two children. 

STEVE
PALMER

Founder

Jennifer
Dailey

Accounting

Kevin Krapp
Kevin
Krapp

Atlanta Region Operations

Christa
Polinksy

Events & Catering

Katharine Ames
KATHARINE
AMES

PR & Marketing

Gabriel Raven
GABRIEL
RAVEN

Nashville & Charlotte Regions

Jennifer Krapp
JENNIFER
KRAPP

Front of House Operations

Jeremiah
Bacon

Executive Chef and Partner

Cullen
Wyatt

Restaurant Development

Larry
Spelts

Hotels

Katharine Ames
SAM
TROTTER

Digital Experience & Marketing

Mark Bolchov Bio Photo
MARK
BOLCHOZ

Italian Operations

Photo of Anne White
ANNE
WHITE

Pastry

Kala Ellis
KALA
ELLIS

Beverage Programs

Samy
Eltoukhy

Finance

Kimball
brienza

O-Ku Operations

Kelly
Peters

Human Resources

Vonda
Freeman

Wine Programs

Scott
Neslage

Hotel Operations

Justin Shoener
Justin
Shoener

Restaurant Financial Operations